Empire Wealth Strategies

Empire Wealth Strategies, an innovative broker-dealer based in New York City, offers unprecedented, forward-thinking support to financial advisors who are highly motivated to accelerate their business.

Working with Empire Wealth’s dedicated team will allow financial advisors to be guided outside of the stereotypical industry box, try new innovative strategies, and step into their own vision as they successfully grow their businesses.

Website Development, Brand Discovery, Content Strategy

A Firm Dedicated To Building Elite Teams

Based out of Manhattan, New York, Empire Wealth Strategies was proudly established in 1967.

With a reputation for nurturing close relationships with Financial Services Representatives, EWS has a track record of bringing on experienced, high-yielding professionals and young financial advisors who are eager to learn. With EWS's guidance, valuable resources, and steadfast support, advisors learn to create a practice based on trust, advocacy, and awareness surrounding the long-term goals of their clients in 1967.

Over the past several years, Empire Wealth Strategies experienced tremendous growth and celebrated consecutive record-breaking years on the revenue side, which meant it was now time to reassess, re-strategize, experiment, and differentiate the brand even further. Empire Wealth Strategies's main objective expands beyond the numbers; they want to tell a timeless and compelling brand story while also improving the inner workings of their organization.

The Challenge

When AWM was first approached, Empire Wealth Strategies was in need of a complete rebranding, a fresh and modern website build, and an updated strategy for messaging and content.

The new website needed to speak to the recruiting side of the company, as well as provide plenty of valuable tools and resources to advisors. We worked with the Empire Wealth team to dive into an expansive discovery process, which helped us shape the mission and vision of the newly-optimized brand.

We also needed to establish a creative, yet professional and straightforward way to emphasize the brand’s marketing support services, which allows financial advisors and team leads to build their own independent private labels outside of Empire Wealth Strategies.

The Solution

In addition to a modernized website, we needed to find creative ways to reach EWS’ intended target audience for the company’s wide range of offerings, which include advanced sales and recruiting support, agency business development and engagement, specialized coaching, and operation support.

Working together, we curated specific strategies to target like-minded, highly-motivated, and positive team players that are looking to grow in ways that are sustainable and helpful for their clients. Using these methods, Empire Wealth Strategies is able to match advisors with fitting mentors and team leads.

The Outcome

With a newly-updated website and a growing digital presence, we are now on a mission, along with the Empire Wealth team, to develop a full SEO-driven marketing strategy. We are thrilled to continue working with EWS and assist them in growing their brand even further by building a solid lead pipeline and leveraging their valuable resources.

Rebuilding the website and honing EWS’ messaging is just the beginning, and we’re so excited to be a part of the Empire Wealth Strategies success story!

“Working with Tara and her team has been an amazing experience. There is so much effort and care that goes into Alchemy Wealth Marketing’s work day in and day out. We have thrown so many crazy ideas at AWM and they continue to find solutions for our needs. We have worked with them on website design, SEO, content creation, social media, brand collateral, logo design and many other things. I have recommended them to our top financial professionals and will continue to do so. Its so hard to find people you trust to recommend to your most valuable clients but with Alchemy Wealth Marketing there is no concern! Thank you Tara & Team for our complete brand revamp and design.”

Lin Vescio

Empire Wealth Strategies