If you have worked in the business world for a couple of years, there’s a good chance you’ve heard talk about diversity, inclusion, and women in the workplace. It’s a topic most commonly brought up for national days like International Women’s Day…and then promptly brushed aside. When was the last time you thought about actively empowering women in business or building inclusivity at work?

Inclusivity and diversity strategies aren’t just about token gestures – they are part of a philosophy that breathes life into businesses, creating equitable environments where diversity is celebrated, perspectives are valued, and everyone’s voice is heard.

The economic impact is clear: Women-owned businesses pull approximately $1.9 trillion in revenue annually. In fact, the number of women-owned businesses in the United States has increased by 31 times since 1972. In fact, inclusive workplaces are 1.7 times more likely to be innovation leaders in their market. It’s no secret empowering women in business leads to greater success, both when it comes to diversity strategies and economic success.

Nevertheless, the path to success is often marked by challenges and stereotypes. Women’s contributions to business are immeasurable, yet they’ve often been hindered by systemic barriers. How many times have you heard someone whisper about a woman’s capabilities for a role? Or wondering when she might be taking maternity leave? And we haven’t even talked about the gender pay gap yet, either.

Having women in leadership positions, running their own businesses, isn’t just symbolic – it’s a catalyst for change. How can we get there? Innovation is key to women-owned businesses succeeding in today’s day and age. Let’s explore the challenges women in business face – and how women in business can overcome these to grow their business. When we empower women in business, we create role models and catalysts for change in a business world predominantly run by white men.

Breaking Gender Stereotypes

In an ever-changing business landscape, women in business often encounter hurdles that stem from stereotypes and biases. Gender equality in business still has a long way to go.

One prominent stereotype women face? The perception is that they are less credible or capable than their male counterparts. This misconception, however, is swiftly being dismantled. According to a report by McKinsey & Company, companies with more gender diversity in leadership roles tend to outperform their counterparts, indicating the credibility and capability of women in decision-making positions.

Women often must fight against the idea that certain industries are off-limits for women-owned businesses. This is being challenged by a growing number of success stories. Female entrepreneurs are making their mark in traditionally male-dominated sectors, including technology, finance, and construction, according to the Mastercard Index of Women Entrepreneurs. The number of female entrepreneurs globally is steadily rising, indicating that more women are taking the reins and breaking barriers in various industries.

Strategies for Empowerment

Women in business face far greater hurdles than men working on similar projects. That’s why it remains critical to empower women and uplift women. As women-owned businesses flourish, they pave the way for a more inclusive, innovative, and dynamic business landscape.

Empowering women in business just makes sense, economically. Women-owned businesses in the United States have grown by 21% over the past five years, outpacing the overall national average of 9%.

For women in business, this journey is paved with strategic steps that ensure steady progress. Let’s talk about growth strategies for women in business.

1. Cultivate Strong Client Relationships

Strong client relationships are the foundation of a strong business. Go beyond transactional interactions to truly understand clients’ needs; this fosters trust, loyalty, and brings in repeat business.

2. Leverage Data-Driven Insights

Data is more important than ever – it’s the currency of growth. Leveraging data-driven insights enables you to make informed decisions, optimize strategies, and target the right audiences effectively. This, in turn, will drive more effective marketing strategies. 

3. Build a Supportive Community

Gender equality in business starts with a strong community. Surround yourself with like-minded individuals who uplift, motivate, and inspire you. Join business associations, networking groups, and online communities. Collaborating with fellow entrepreneurs also provides fresh perspectives and invaluable support, especially when you’re growing your business.

4. Invest in Continuous Learning and Innovation

One cornerstone of sustainable growth for women in business? A commitment to learning and innovation. Research suggests most skills have a shelf life – five years. That’s why it is so important to continuously upgrade skills, stay aware of industry trends, and embrace innovative approaches that can set your business apart.

Amplifying Voices: Women’s Unique Approach

Women in business are not just joining the conversation – they are shifting its focus, redefining narratives, and amplifying voices that were once marginalized. Data shows that women-led companies often prioritize corporate social responsibility, leading to a positive impact on brand perception and consumer loyalty.

Women entrepreneurs are redefining their respective industries through a lens that’s distinct, empathetic, and wonderfully innovative. Their unique approach amplifies not only their voices but also the voices of their clients and audiences.

One of the hallmarks of women-led initiatives is their emphasis on empathy and human connection. Women entrepreneurs understand the power of storytelling that resonates on a personal level, forging emotional connections that are memorable and meaningful.

Take, for example, Dove’s iconic “Real Beauty” campaign, led by women marketers. In the last 20 years, has one campaign challenged traditional beauty standards more than this one? Through authentic stories and diverse representation, this innovative campaign struck a chord with audiences, sparking conversations and redefining beauty norms.

Another great example is the “Like a Girl” campaign by Always. This campaign transformed a derogatory phrase into a powerful message of empowerment. The campaign, driven by women leaders, challenged stereotypes and encouraged girls to embrace their potential.

Creating a More Inclusive Future

Women in business still have a long path to travel: Data shows women make up about 40% of the global workforce, yet they hold just 28% of managerial positions and 15% of executive roles. In a world that’s rapidly evolving, inclusivity is not just a goal; it’s an imperative.

That’s why it remains so critical to empower women and uplift women in business. When one of us succeeds, we all succeed. Together, we can create a more inclusive future that uplifts all voices and empowers women to soar to new heights.